Summary. BareMinerals is a product of San Francisco natural skincare products company Bare Escentuals. The following is taken from the BareEscentuals.com website.
We use only the finest quality ingredients in our products to give you everything you want without anything your skin doesn’t need. Our proprietary bareMinerals formula represents the ideal mix of makeup and skincare; problem-solving cosmetics that perfect and pamper the complexion. It’s makeup so pure you can sleep in it.
And because that’s how we think, you’ll never find anything that’s not healthy, natural or good for you in our products. What’s not in bareMinerals is just as important as what’s in them. Less is more.
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The Bare Escentuals Story
How do you DEFINE a brand that’s based on a feeling?
Love. Understanding. Community. That’s what Bare Escentuals represents. It’s a trusted source. It’s the belief that products can actually be good, makeup can be fun, business can be personal and companies can behave more like communities.
It’s an optimistic outlook shared by women everywhere who believe that while makeup can’t change the world, it can change people. And people who are inspired can make all the difference.
It began when we asked women to imagine a makeup that would actually change the way they feel about their skin and themselves. We encouraged women to take a leap and try something so unique, so unlike anything they’ve experienced before. We started the idea that makeup could actually be considered skincare, and we got people talking. A makeup that could be good for you? The Bare Escentuals community was born. We became friends with our customers, forging deep, personal connections simply by listening and sharing stories.
It became less about makeup and more about what really matters.
