Companies are increasingly utilizing their marketing and advertising reach for good, by creating ad campaigns that inspire with a secondary mention of the company or product — almost like a sponsor. Below is a video from WestJet.
WestJet Ad Shows Inspiring Act of Kindess
![](https://resourcesforlife.com/wp-content/uploads/2014/03/20140310mo-inspiring-videos-640x300-628x130.jpg)