Summary Marketing with video advertising is a fairly formulaic process. Below are the commonly agreed upon ‘rules’ of advertising that one sees regularly used by companies. As you’ll see, the list includes some sarcasm. So, enjoy the humorous list below, but remember, sharing a genuine, honest, and sincere message is probably the first rule of… Continue reading The Rules of Advertising
Regenerative Agriculture Resources in the Iowa City Area
Introduction Iowa City is a great place to discover inspiring examples of regenerative agriculture. This page offers a few examples, with a personal story at the bottom of the page about a local urban garden. This list of resources is in alphabetical order. Excerpts and links with more details are provided. Backyard Abundance “We envision… Continue reading Regenerative Agriculture Resources in the Iowa City Area
“Stay Healthy” – Inspiring German Ad from DocMorris (30 Nov 2020)
In the video below, when an elderly grandfather begins to lift weights for no apparent reason, neighbors and family become concerned. Watch the full video for the inspiring conclusion. Video About (Original German Text) “Dieses Jahr ist das schönste Geschenk von allen, dass es uns gut geht und wir gesund sind. Deshalb ist Ihre Gesundheit… Continue reading “Stay Healthy” – Inspiring German Ad from DocMorris (30 Nov 2020)
Hybrid Monetization: Ad-Free for Subscriber Early Access Content (Podcast #40)
In Episode #40, I talk about hybrid monetization for podcasts and YouTube videos. This lets your regular subscribers and followers enjoy content without advertising. After a few days, monetization can be turned on, for subsequent views. Also, if you’re promoting your content, it allows people to have immediate uninterrupted access to what you’re sharing. That… Continue reading Hybrid Monetization: Ad-Free for Subscriber Early Access Content (Podcast #40)
Here’s why reviews of products, services, and businesses are not reliable.
We all rely on reviews of products, services, and businesses on Facebook, and with Google search results, or when purchasing products on Amazon. Services like Yelp promise to provide helpful insights from customers. An abundance of positive reviews can almost guarantee trust and help produce new customers. Unusually High Numbers of 5-Star Ratings Occasionally while… Continue reading Here’s why reviews of products, services, and businesses are not reliable.
BREAKING NEWS: The Top 7 Secret Clickbait Tricks Used by Celebrities – #3 Will Shock You!
Summary The derogatory term ‘clickbait’ is what we use to describe manipulatively enticing headlines designed to get attention and clicks. According to Wikipedia, “Clickbait is a form of fraud… A ‘teaser’ aims to exploit the ‘curiosity gap’, providing just enough information to make readers of news websites curious, but not enough to satisfy their curiosity… Continue reading BREAKING NEWS: The Top 7 Secret Clickbait Tricks Used by Celebrities – #3 Will Shock You!
Kia’s Accelerate the Good Program
Over 4 million homeless kids in America are facing this crisis without the resources to keep them safe. So, Kia is standing by its commitment to homeless youth and donating another million dollars to help. Learn more about Kia’s Accelerate the Good Program at Kia.com/acceleratethegood [Video Date: 9 Apr 2020. Post Date: 4 Jun 2020.]… Continue reading Kia’s Accelerate the Good Program
Nectar Mattress – Motivational Sleeper Yawn Yawnson
Nectar Mattress company has produced some funny ads. Take a look. “This movement will put you to sleep. Introducing Yawn Yawnson: the world’s first motivational sleeper. from Snorbes 30 Under 30 to sleep guru. This former Silicon Valley hotshot was on the fast track to burnout. And then he took a nap on a Nectar.”… Continue reading Nectar Mattress – Motivational Sleeper Yawn Yawnson
Google AdSense: Here’s why ‘smart ads’ aren’t smart.
Google makes millions of dollars selling ads through their AdSense service. Their promise is that the relevant ads will automatically appear on websites with related content. In addition to that, Google and other advertising agencies produced ads based on your browsing history and tracking cookies. Here’s why those systems are ineffective much of the time.… Continue reading Google AdSense: Here’s why ‘smart ads’ aren’t smart.
Ford Motor Company: How to Cook an Egg
Rather than just selling a product, some companies seek to portray the lifestyle of those who identify with the product and company. Ford Motor Company launched a new ad campaign to promote “Truck Life” which helps further define Ford as a lifestyle brand. Rather than just selling trucks, Ford seeks to define the character and… Continue reading Ford Motor Company: How to Cook an Egg
Why College Athletes Don’t Get Paid
College sports have become a multi-billion dollar industry, but the NCAA’s regulations prohibit amateur athletes from profiting off their abilities to go pro. But a new lawsuit could completely uped the NCAA and the college athletic business model. VICE News’ Gianna Toboni meets several athletes and coaches living the pay-for-play saga. (VICE News, 29 Dec… Continue reading Why College Athletes Don’t Get Paid
Here’s why 72 million websites use WordPress
“Considering that the number of total active websites is estimated at over 172 million according to a survey published by netcraft, that means that around 75,000,000 websites are using WordPress right now — with around half of those sites (37,500,000) being hosted on the WordPress.com shared hosting installation.” [Source: Brenda Barron, 29 Oct 2019] WordPress… Continue reading Here’s why 72 million websites use WordPress