Summary. Microsoft has re-branded the Microsoft Virtual Earth project under the name Bing at the Bing.com website. The most amazing feature of the mapping software is the ability to enter a street address, and then view that location from what appears to be a short distance up in the air with startling detail. The system also gives you the ability to view a location from a position in the air to the north, south, east, or west, at two different altitudes.