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Inspiring Budweiser 2017 Super Bowl Commercial “Born The Hard Way”

Inspiring Advertising

The following ad was posted by Budweiser (Anheuser-Busch) to YouTube on 31 January 2017. “This is the story of our founder’s ambitious journey to America in pursuit of his dream: to brew the King of Beers.” This is an example of inspiring adverting. The ad has had over 21 million views in less than a week.

Spoiler Alert

Find out what happens when this young German immigrant is told:

“You don’t look like you’re from around here.”

“You’re not wanted here.”

“Go back home.”

Adolphus Busch doesn’t go back home. He stays in America, meets Eberhard Anheuser and the two of them establish one of the largest brewing companies in the world.

By Greg Johnson

Greg Johnson is a freelance writer and tech consultant in Iowa City. He is also the founder and Director of the ResourcesForLife.com website. Learn more at AboutGregJohnson.com

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