Summary Marketing with video advertising is a fairly formulaic process. Below are the commonly agreed upon ‘rules’ of advertising that one sees regularly used by companies. As you’ll see, the list includes some sarcasm. So, enjoy the humorous list below, but remember, sharing a genuine, honest, and sincere message is probably the first rule of… Continue reading The Rules of Advertising
In the video below, when an elderly grandfather begins to lift weights for no apparent reason, neighbors and family become concerned. Watch the full video for the inspiring conclusion. Video About (Original German Text) “Dieses Jahr ist das schönste Geschenk von allen, dass es uns gut geht und wir gesund sind. Deshalb ist Ihre Gesundheit… Continue reading “Stay Healthy” – Inspiring German Ad from DocMorris (30 Nov 2020)
In Episode #20, I discuss seven relationships of business that define the success and impact of a company. These relationships can help with decisions about what companies and organizations to work for and invest in. Listen using the Anchor Player Listen Using Our Website Player You can also download the show. Tap (or right click)… Continue reading Seven Relationships of Business (Podcast E20)
Summary The derogatory term ‘clickbait’ is what we use to describe manipulatively enticing headlines designed to get attention and clicks. According to Wikipedia, “Clickbait is a form of fraud… A ‘teaser’ aims to exploit the ‘curiosity gap’, providing just enough information to make readers of news websites curious, but not enough to satisfy their curiosity… Continue reading BREAKING NEWS: The Top 7 Secret Clickbait Tricks Used by Celebrities – #3 Will Shock You!
Over 4 million homeless kids in America are facing this crisis without the resources to keep them safe. So, Kia is standing by its commitment to homeless youth and donating another million dollars to help. Learn more about Kia’s Accelerate the Good Program at Kia.com/acceleratethegood [Video Date: 9 Apr 2020. Post Date: 4 Jun 2020.]… Continue reading Kia’s Accelerate the Good Program
Google makes millions of dollars selling ads through their AdSense service. Their promise is that the relevant ads will automatically appear on websites with related content. In addition to that, Google and other advertising agencies produced ads based on your browsing history and tracking cookies. Here’s why those systems are ineffective much of the time.… Continue reading Google AdSense: Here’s why ‘smart ads’ aren’t smart.
Rather than just selling a product, some companies seek to portray the lifestyle of those who identify with the product and company. Ford Motor Company launched a new ad campaign to promote “Truck Life” which helps further define Ford as a lifestyle brand. Rather than just selling trucks, Ford seeks to define the character and… Continue reading Ford Motor Company: How to Cook an Egg
“Considering that the number of total active websites is estimated at over 172 million according to a survey published by netcraft, that means that around 75,000,000 websites are using WordPress right now — with around half of those sites (37,500,000) being hosted on the WordPress.com shared hosting installation.” [Source: Brenda Barron, 29 Oct 2019] WordPress… Continue reading Here’s why 72 million websites use WordPress
It’s getting more difficult for companies to advertise tobacco and alcohol products. Tobacco ads are no longer permitted on television.(1) On websites and YouTube, age verification is required to view content purportedly targeting an adult audience. The tobacco industry has a long history of marketing to young people. The goal is to get people addicted… Continue reading Promoting Alcohol and Tobacco by Advertising to High School Students
This week a controversial commercial from Gillette has become the #7 trending video on YouTube with over 3.4 million views in just 3 days. The video has 63,000 likes, but more than 308,000 dislikes and many people boycotting the company. There is a lot of outrage and anger over this video because it depicts adult men… Continue reading “We Believe: The Best Men Can Be” – Controversial Gillette Commercial
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets to create inspiring advertising and uplifting stories. The following ad from Principal Financial Group is an example. For more, visit ResourcesForLife.com/Inspiring-Advertising.
On 17 May 2018, Samsung released an updated version of their “Moving On” commercial (shown below). The ad is visually well done, and probably achieves its goal of making the Apple iPhone look like a poorly designed, frustrating, outdated smartphone. The ad also pokes fun at the Apple retail support experience. What the viewer may… Continue reading Samsung Launches New “Moving On” Commercial (17 May 2018)