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Bill Gates and Jerry Seinfeld Buy Discount Shoes at Shoe Circus – Quality Shoes at Discount Prices Why Pay More – Windows Advertisement

Activism > Advertising

Summary. The video below is an example of Microsoft’s attempt to create a humorous advertisement suitable for a viral marketing campaign.

Advertisers are increasingly producing marketing campaigns that offer embedded humor. In this way, people will voluntarily share the ads with friends and colleagues.

Other examples are the Vodafone India series of ads and the Pantene – Deaf Violinist advertisement.

By Greg Johnson

Greg Johnson is a freelance writer and tech consultant in Iowa City. He is also the founder and Director of the ResourcesForLife.com website. Learn more at AboutGregJohnson.com