Summary. The video below is an example of Microsoft’s attempt to create a humorous advertisement suitable for a viral marketing campaign.
Advertisers are increasingly producing marketing campaigns that offer embedded humor. In this way, people will voluntarily share the ads with friends and colleagues.
Other examples are the Vodafone India series of ads and the Pantene – Deaf Violinist advertisement.
Document History
This document was originally posted on 20 April 2010. It was updated on 6 Jun 2025 to the WordPress Block Layout and the video was updated since the older one was no longer available.
The original title was “Bill Gates and Jerry Seinfeld Buy Discount Shoes at Shoe Circus – Quality Shoes at Discount Prices Why Pay More – Windows Advertisement” but was shortened on 6 Jun 2025 to “Bill Gates and Jerry Seinfeld — Shoe Circus”