Campaign Launch
TV Doctors of America is a new wellness campaign from Cigna launched in September 2016. The campaign ads feature Alan Alda, Patrick Dempsey, Lisa Edelstein, Donald Faison, and Noah Wyle. Below are the six videos that are currently part of the campaign.
The description for the launch video is as follows: “They’ve saved lives on TV, but now they’re helping save lives for real by teaming up with Cigna to encourage America to get an annual check-up. Get ready to go, know and take control of your health with the TV Doctors of America.”
49 Second Clip
31 Second Clip
16 Second Clip
Behind the Scenes
“Romance”
“Walking”
In the News
Below are stories covering the Cigna campaign.
- Advertising Age – 7 Sep 2016 – “Cigna Employs TV Doctors in New Campaign to Help Save Real Lives”
- NBC News – 10 Sep 2016 – “Former TV Doctors Get Back in Their Scrubs for Cigna Commercial”
- WSFL Radio – 19 Sep 2016 – “TV Doctors of America”