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Inspiring Canadian Tire Commercials Emphasize Sports and Inclusion for a Strong Nation

Inspiring Advertising

Canadian Tire has joined with other companies to give their marketing budgets and advertising time over to inspiring public interest commercials that promote universal human values. Enjoy the commercials below, and for more visit our Inspiring Advertising page.

“Wheels”

This ad features the song “Honey Jars” by Bryan John Appleby. When a neighbourhood kid steps up to make sure everyone is included, he demonstrates that when the best of us steps up, our nation stands a little taller. #StepUpStandTall Published on Aug 11, 2016

“The Outsider”

A boy steps up to do the right thing, no matter how hard it is to do, and proves that play has the power to bring us together. #StepUpStandTall Published on Aug 11, 2016

“Pedestal”

To celebrate the 2016 Olympic games, this spot honors the best of Canadian character and reminds us all that when the best of us steps up, our nation stands a little taller. #StepUpStandTall Published on Aug 11, 2016

“We All Play For Canada” Anthem

Launch spot for Canadian Tire’s amateur sports activation program. Created by Cleansheet Communications, Toronto, Canada. http://Cleansheet.ca Published on Oct 9, 2013 Supporting the positive impact of sports on youth.

By Greg Johnson

Greg Johnson is a freelance writer and tech consultant in Iowa City. He is also the founder and Director of the ResourcesForLife.com website. Learn more at AboutGregJohnson.com

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