Overview Multi-Stage Meta-Sourced Marketing Strategies are long-term self-funded organic approaches to building brand equity, engagement, and grass-roots support for companies, products, services, and causes. Key Terms and Principles Meta-Sourced. Effective marketing goes up stream, down stream, and onto the shore. It reaches beyond the obvious boundaries to create the conditions that can foster an effective advertising,… Continue reading Meta-Sourced Multi-Stage Self-Funding Organic Marketing Strategies
Tag: brand identity
Bevel – A Case Study in Brand Loyalty
A recent ad campaign from Bevel (above) features these words from NAS: “Bevel is home. It’s a part of you and your lifestyle, your look. It’s personal. Bevel is unique. It’s near to my heart, like no other thing I’m doing.” That’s a strong endorsement. To the casual observer, that ad may be incorrectly perceived as marketing hype. The… Continue reading Bevel – A Case Study in Brand Loyalty