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Social Media Success, Subscribers and Challenges (Podcast #39)

In Episode #39, I discuss how we measure success in social media. Rather than focusing on subscribers, followers, views, or even clicks, we should measure how many people we are effectively interacting with, and not seek to exceed the number of followers or views that would surpass our ability to respond to viewer questions and… Continue reading Social Media Success, Subscribers and Challenges (Podcast #39)

Seven Relationships of Business (Podcast E20)

In Episode #20, I discuss seven relationships of business that define the success and impact of a company. These relationships can help with decisions about what companies and organizations to work for and invest in. Listen using the Anchor Player Listen Using Our Website Player You can also download the show. Tap (or right click)… Continue reading Seven Relationships of Business (Podcast E20)

Here’s why reviews of products, services, and businesses are not reliable.

We all rely on reviews of products, services, and businesses on Facebook, and with Google search results, or when purchasing products on Amazon. Services like Yelp promise to provide helpful insights from customers. An abundance of positive reviews can almost guarantee trust and help produce new customers. Unusually High Numbers of 5-Star Ratings Occasionally while… Continue reading Here’s why reviews of products, services, and businesses are not reliable.

Promoting Alcohol and Tobacco by Advertising to High School Students

It’s getting more difficult for companies to advertise tobacco and alcohol products. Tobacco ads are no longer permitted on television.(1) On websites and YouTube, age verification is required to view content purportedly targeting an adult audience. The tobacco industry has a long history of marketing to young people. The goal is to get people addicted… Continue reading Promoting Alcohol and Tobacco by Advertising to High School Students

Gerald Daugherty Funny Campaign Ad – Travis County Commissioner

Normally someone running for the position of County Commissioner would likely not be known a few counties away, but Gerald Daugherty’s funny campaign ad has resulted in national media attention. Media Coverage Below is a video from MSNBC and CNN covered the ad recently also. Published on Oct 26, 2016. Watch as the Morning Joe panel… Continue reading Gerald Daugherty Funny Campaign Ad – Travis County Commissioner

Meta-Sourced Multi-Stage Self-Funding Organic Marketing Strategies

Overview Multi-Stage Meta-Sourced Marketing Strategies are long-term self-funded organic approaches to building brand equity, engagement, and grass-roots support for companies, products, services, and causes. Key Terms and Principles Meta-Sourced. Effective marketing goes up stream, down stream, and onto the shore. It reaches beyond the obvious boundaries to create the conditions that can foster an effective advertising,… Continue reading Meta-Sourced Multi-Stage Self-Funding Organic Marketing Strategies

Douglas Van Praet – Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Summary. Advertising and marketing are constantly evolving to achieve greater impact with more efficiency. The most significant, useful, and relevant development in recent years has been the ability to specifically deliver advertising only to groups that are likely to be interested in the product or service being advertised. This benefits advertisers and consumers, and most… Continue reading Douglas Van Praet – Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Global Marketplace Democracy – Ethical Green Shopping and Buying

Activism > Politics Summary. As individual citizens, it’s difficult to complete with large corporations for the loyalty of our political representatives. However, by choosing to spend money on ethical products, services, companies, manufacturers, organization, and vendors, you can powerfully determine what kind of world we live in. In the world of investing, this is referred to as… Continue reading Global Marketplace Democracy – Ethical Green Shopping and Buying

Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising

Summary. Chevrolet has launched an innovative and unique advertising campaign on Facebook in partnership with Isaac Mizrahi to promote their 2013 Malibu. The website ChevyMalibuStyle.com forwards to their Facebook page. One of the early pioneers to use Facebook as an exclusive hosting platform was Vitamin Water. Demographic. It’s not clear who this new Chevrolet advertising… Continue reading Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising

The Startup Guide for Creators

For creators, it’s nice to convert knowledge and experience into fruit of financial income that can sustain the pursuit of our passion. The checklist below provides some practical steps to help move people closer to establishing an infrastructure for income. Note: This is a companion document to “The Outcomes Guide for Creators.” Business Name. Think of… Continue reading The Startup Guide for Creators