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Scientology Global Awareness and Membership Campaign Using Impressive Videos onYouTube and Social Media

Lifeways Summary. The Mormon church recently launched a very polished and professional video campaign that is still underway. Purchasing paid positioning in YouTube, at the top right column, these ads have reached millions. It’s an amazing marketing accomplishment, and has helped rebrand the religion. Not to be outdone, the Church of Scientology is the next group… Continue reading Scientology Global Awareness and Membership Campaign Using Impressive Videos onYouTube and Social Media

Nestlé Pure Life Filtered Bottled Water for Hydration – Branding and Marketing Analysis

Health Summary. This document explores the branding, merchandising, and marketing of Nestlé Pure Life water which is just one of many brands offered by Nestlé Waters. Marketing Wellness. We’re interested in how products and services are branded and promoted, particularly those with a Life centered theme. We’re especially interested in the intersection where product promotion and wellness… Continue reading Nestlé Pure Life Filtered Bottled Water for Hydration – Branding and Marketing Analysis