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A Simple Idea That Could Save Billions of Gallons of Fresh Water

Water is a scarce resource, and we can’t live without it. Groundwater is simultaneously being depleted and contaminated. As a result, wars are being fought over what remains of the planet’s available water sources. Despite these circumstances, we waste millions of gallons of water each year doing one simple thing we could do differently. Every day we all… Continue reading A Simple Idea That Could Save Billions of Gallons of Fresh Water

Whirlpool Refrigerator PUR Water Filter W10295370 Rated at 6-Months May Require Replacement After 30-Days

Summary In many of their newer refrigerator models (see full list below), Whirlpool is selling a proprietary PUR filter system (filter part number W10295370) that is advertised as providing 6-months of service with a key feature being the removal of chlorine flavor. This claim by Whirlpool is used as a selling point to overstate the “savings” a… Continue reading Whirlpool Refrigerator PUR Water Filter W10295370 Rated at 6-Months May Require Replacement After 30-Days

Bottled Water vs Municipal City Tap Water – Comparison and Review for Choosing the Best Source – EPA and FDA Requirements

Health Summary. The best bottled water may be the one that you refill at your kitchen sink. However, comparisons are difficult because, unlike municipal water, bottled water producers aren’t required to conduct regular tests. The chart below offers a comparison between city municipal water testing and quality requirements compared to that of bottled water companies.… Continue reading Bottled Water vs Municipal City Tap Water – Comparison and Review for Choosing the Best Source – EPA and FDA Requirements

Nestlé Pure Life Filtered Bottled Water for Hydration – Branding and Marketing Analysis

Health Summary. This document explores the branding, merchandising, and marketing of Nestlé Pure Life water which is just one of many brands offered by Nestlé Waters. Marketing Wellness. We’re interested in how products and services are branded and promoted, particularly those with a Life centered theme. We’re especially interested in the intersection where product promotion and wellness… Continue reading Nestlé Pure Life Filtered Bottled Water for Hydration – Branding and Marketing Analysis