Activism > Consumer Defense | Effective Living Summary. Consumers face many challenges when trying to research products and make purchasing decisions. This document provides an overview of these challenges and offers some suggestions. Aggregate Reviews Needed. Most reviews are done by individuals testing a single unit. It would be more accurate to have information about a… Continue reading Product Review Challenges – What Consumers Need to Know
Category: Activism
Daughtry – What About Now (music video and lyrics)
Activism | Effective Living > Music | Lifeways Summary. The song What About Now by Daughtry has been hugely popular for it’s inspirational and motivational message about making a difference in the world. At a time when the world is in crisis on a large-scale level as well as down to the individual level, this… Continue reading Daughtry – What About Now (music video and lyrics)
The Fray – How To Save A Life (music video and lyrics)
Effective Living > Music | Lifeways Summary. The song How to Save a Life by The Fray was influenced by band member Isaac Slade who worked as a mentor at a camp for troubled teens. The song was the title song for the album How to Save a Life. The song has sold over two million downloads.… Continue reading The Fray – How To Save A Life (music video and lyrics)
Montgomery Gentry – Some People Change (music video and lyrics)
Lifeways Summary. The music video Some People Change by Montgomery Gentry is an inspirational video about how people can turn their lives around. One examples given in the video is of a young man who’d been raised to have racist beliefs. The other example is of a woman (pictured here) who turns away from a… Continue reading Montgomery Gentry – Some People Change (music video and lyrics)
Shedworking: The Alternative Workplace Revolution by Alex Johnson
Activism > Housing | Effective Living Summary. Shedworking: The Alternative Workplace Revolution is the long awaited and highly acclaimed book by Alex Johnson. Endorsements. Critics are calling the book “Excellent” and “Thought Provoking.” Below is a commentary from Gregory Johnson about the book. “The housing and workplace revolution has now reached critical mass as alternative… Continue reading Shedworking: The Alternative Workplace Revolution by Alex Johnson
Manufacturing Angst, Dissatisfaction, and Hopelessness
Activism > Advertising Summary. Consumers who are content and happy are less likely to buy things they don’t need. For this reason, numerous industries depend on creating and maintaining a sense of dissatisfaction and hopelessness. People who are dissatisfied with life are more likely to turn to consumerism, eating, gambling, shopping, or sensory altering products such… Continue reading Manufacturing Angst, Dissatisfaction, and Hopelessness
AT&T Painted Hands Ad Campaign
Activism > Advertising Summary. AT&T recently launched a colorful and creative advertising campaign using painted hands to represent familiar images from various countries around the world where they offer mobile phone and data coverage. A series of these photos is found below. AT&T Painted Hands Photos. Click any image for a larger view. Commentary “Companies… Continue reading AT&T Painted Hands Ad Campaign
Word of Mouse Advertising is Replacing Word of Mouth Advertising
Activism | Technology Summary. Companies and organizations have always depended on word of mouth advertising. With the increase of people using email and online social networks, word of mouth advertising is increasingly being replaced by something referred to as word of mouse advertising. There’s soon to be a book that name. Today, just a click… Continue reading Word of Mouse Advertising is Replacing Word of Mouth Advertising
Kesha (Ke$ha) Highly Acclaimed Musician Takes Pop Music to New Level With New Album Animal
Activism | Effective Living > Music Summary. Pop female vocalist, Kesha (Ke$ha), has released her new album, Animal, which has been well received, as evidenced by her millions of viewers and fans on YouTube and Facebook. Animal Review. The airy and angelic vocals of the the title song Animal sound similar to the vocals and instrumental track… Continue reading Kesha (Ke$ha) Highly Acclaimed Musician Takes Pop Music to New Level With New Album Animal
Pepsi Inspirational Music Video One Tribe Featuring Will.i.am
Summary In 2010, Pepsi launched the Pepsi Refresh Project and their Refresh Everything campaign using an inspirational music video featuring the song One Tribe by Will.i.am. The Refresh Everything campaign was established to offer grants to small charities that might not otherwise receive funding. This is an example of how an advertising campaign can be… Continue reading Pepsi Inspirational Music Video One Tribe Featuring Will.i.am
Nike Commercial Featuring Steve Nash as the 60 Million Dollar Man
Activism > Advertising Summary. Nike created a humorous series of videos with Steve Nash including the one below with Nash as the 60 Million Dollar Man. Traditional advertising places a product or service at the center of attention. However, a new approach to advertising has become more common where the primary message of the advertisement… Continue reading Nike Commercial Featuring Steve Nash as the 60 Million Dollar Man
Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event
Inspiring Advertising The Wavin’ Flag Coca-Cola Celebration Mix music video that became hugely popular during the 2010 World Cup in South Africa. The new mix sponsored by Coca-Cola features youth playing football (soccer). The video and song are available through the Apple iTunes music store, and viewable below. You can click the [x] in the upper right… Continue reading Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event