Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from Pepsi is an example. For more inspiring advertising, visit ResourcesForLife.com/Inspiring-Advertising. Advertising is a gamble. Companies can spend millions on an ad campaign believing it… Continue reading How a Pepsi Commercial About Love, Peace, and Inclusion Sparked Public Protest and Outrage
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Pepsi Refresh Project to Refresh Everything on Planet Earth
Activism > Advertising Summary. In January 2010, Pepsi launched the Refresh Everything campaign to change the world. Click here to see the inspiring Pepsi commercial. Philanthropists such as Bill Gates and Warren Buffet are well known for giving billions of dollars, but such large donations rarely seem to directly and broadly impact smaller grass roots organizations. This… Continue reading Pepsi Refresh Project to Refresh Everything on Planet Earth