Finance Summary. Eduardo Porter explores the logic and emotion behind themes of price, value, and worth, in his book The Price of Everything: Solving the Mystery of Why We Pay What We Do. [BUY NOW] Book Promotion. Perhaps equally intriguing is the creative marketing campaign behind promoting the book. Porter is working with the Leigh Bureau as his agent… Continue reading The Price of Everything by Eduardo Porter – Book Trailer Music Video Soundtrack by Sponge
Category: Advertising
U.S. Cellular Belief Project – Documentary Style Video Advertisement
Effective Living Summary. The U.S. Cellular Belief Project sounds similar (in name) to the Pepsi Refresh Project, but the focus of the Belief Project is to bring about innovation and change within the world of mobile phone service plans. As U.S. Cellular researches and develops ways to provide better service, the practices and policies they… Continue reading U.S. Cellular Belief Project – Documentary Style Video Advertisement
Dole Institute – Healthy Conversation Widget
Health Summary. Citizens of our information society are increasingly engaging in a free-range style of obtaining their news and information. In the past, people would line up in front of their televisions or newspapers like animals at the troff to eat whatever was given to them. Now people are freely roaming the Internet and social… Continue reading Dole Institute – Healthy Conversation Widget
Sony Ericsson Funny Product Testing Institute Video Xperia X10 Smart Phone Experiment Videos With Surfers, Rockers, Toddlers, Models, and Body Building Italian Guys
Activism > Advertising Summary. Below are several funny videos from Sony about how easy it is to use the new Sony Xperia X10 smart phone. More information is available on Sony’s YouTube channel. These are the official videos all in one place for your convenience, and we offer these video ads free of any (other)… Continue reading Sony Ericsson Funny Product Testing Institute Video Xperia X10 Smart Phone Experiment Videos With Surfers, Rockers, Toddlers, Models, and Body Building Italian Guys
Website or Blog Content Posting Workflow Best Practice Guidelines
Technology Summary. The following offers a best practice workflow guidelines for content posting content to the web: Prepare, Publish, Promote. Prepare Content. This is a simple checklist for creating and preparing content. Advertising. Make frequent links and references to companies like Apple or Google that engage in principles, practices, innovation, design, and ethics that you support. It’s free… Continue reading Website or Blog Content Posting Workflow Best Practice Guidelines
Manufacturing Angst, Dissatisfaction, and Hopelessness
Activism > Advertising Summary. Consumers who are content and happy are less likely to buy things they don’t need. For this reason, numerous industries depend on creating and maintaining a sense of dissatisfaction and hopelessness. People who are dissatisfied with life are more likely to turn to consumerism, eating, gambling, shopping, or sensory altering products such… Continue reading Manufacturing Angst, Dissatisfaction, and Hopelessness
AT&T Painted Hands Ad Campaign
Activism > Advertising Summary. AT&T recently launched a colorful and creative advertising campaign using painted hands to represent familiar images from various countries around the world where they offer mobile phone and data coverage. A series of these photos is found below. AT&T Painted Hands Photos. Click any image for a larger view. Commentary “Companies… Continue reading AT&T Painted Hands Ad Campaign
Word of Mouse Advertising is Replacing Word of Mouth Advertising
Activism | Technology Summary. Companies and organizations have always depended on word of mouth advertising. With the increase of people using email and online social networks, word of mouth advertising is increasingly being replaced by something referred to as word of mouse advertising. There’s soon to be a book that name. Today, just a click… Continue reading Word of Mouse Advertising is Replacing Word of Mouth Advertising
Pepsi Inspirational Music Video One Tribe Featuring Will.i.am
Summary In 2010, Pepsi launched the Pepsi Refresh Project and their Refresh Everything campaign using an inspirational music video featuring the song One Tribe by Will.i.am. The Refresh Everything campaign was established to offer grants to small charities that might not otherwise receive funding. This is an example of how an advertising campaign can be… Continue reading Pepsi Inspirational Music Video One Tribe Featuring Will.i.am
Nike Commercial Featuring Steve Nash as the 60 Million Dollar Man
Activism > Advertising Summary. Nike created a humorous series of videos with Steve Nash including the one below with Nash as the 60 Million Dollar Man. Traditional advertising places a product or service at the center of attention. However, a new approach to advertising has become more common where the primary message of the advertisement… Continue reading Nike Commercial Featuring Steve Nash as the 60 Million Dollar Man
Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event
Inspiring Advertising The Wavin’ Flag Coca-Cola Celebration Mix music video that became hugely popular during the 2010 World Cup in South Africa. The new mix sponsored by Coca-Cola features youth playing football (soccer). The video and song are available through the Apple iTunes music store, and viewable below. You can click the [x] in the upper right… Continue reading Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event
Glacéau Vitamin Water Hosts Website With Facebook and Launches Steve Nash Funny YouTube Video Campaign
Activism > Advertising | Health > Food | Technology Summary. Most companies, brands, organizations, celebrities, and musicians have their own dedicated websites. In a break from tradition, Vitamin Water, a product of Glacéau, now has their VitaminWater.com domain address redirecting to the Vitamin Water Facebook Page with a message, “don’t be alarmed, this is our… Continue reading Glacéau Vitamin Water Hosts Website With Facebook and Launches Steve Nash Funny YouTube Video Campaign