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Category: Advertising

Bill Gates and Jerry Seinfeld Buy Discount Shoes at Shoe Circus – Quality Shoes at Discount Prices Why Pay More – Windows Advertisement

Activism > Advertising Summary. The video below is an example of Microsoft’s attempt to create a humorous advertisement suitable for a viral marketing campaign. Advertisers are increasingly producing marketing campaigns that offer embedded humor. In this way, people will voluntarily share the ads with friends and colleagues. Other examples are the Vodafone India series of ads… Continue reading Bill Gates and Jerry Seinfeld Buy Discount Shoes at Shoe Circus – Quality Shoes at Discount Prices Why Pay More – Windows Advertisement

Unpaid Endorsements and Reviews of Products, Services, Companies, and Organizations

Activism Summary. This document is about the importance of grass-roots consumer action to help support and promote products, services, and companies that make the world a better place. One of the best ways consumers can get involved and have an impact is through unpaid product, service, and company endorsements and reviews. History. It’s long been… Continue reading Unpaid Endorsements and Reviews of Products, Services, Companies, and Organizations

Basecamp by 37signals Offers Project Management and Workgroup Collaboration Online

Effective Living | Technology Summary. Basecamp by 37signals (at Basecamphq.com) is an online workgroup team collaboration system for cooperative teamwork and project management. Excellence in Advertising. ResourcesForLife.com has given 37signals our excellence in advertising award for their high quality candid videos. An example is below. Impressive Client List. Below are a few of the clients… Continue reading Basecamp by 37signals Offers Project Management and Workgroup Collaboration Online

The Fun Theory Initiative by Volkswagen – Piano Stairs Video

Activism > Training | Effective Living > Life Mobility Summary. The Fun Theory, at TheFunTheory.org, is an initiative of Volkswagen that demonstrates how the enjoyability factor is an essential element in designing products that will inspire and motivate people to use them. Innovation. Volkswagen is to the automobile industry what Apple is to the world of computers and… Continue reading The Fun Theory Initiative by Volkswagen – Piano Stairs Video

Sign of the Times – The New York Times Sells Readers Like Cattle to Highest Bidder – Including Hackers

Activism Summary. Many years ago, the New York Times made an administrative decision that wasn’t necessarily in the best interest of its readers, but did promise to produce more revenue for the corporate executives running the operation. The paper chose to begin running pop-up ads, a practice that most people find offensive, annoying, and an… Continue reading Sign of the Times – The New York Times Sells Readers Like Cattle to Highest Bidder – Including Hackers

Inspirational Coke Commercial “Give a Little Love” Advertisement Video

Activism > Advertising Summary. In this inspirational animated Coca-Cola commercial, the refrain of the soundtrack is, “You give a little love and it all comes back to you. You’re gonna be remembered for the things that you say and do.” Message. It would appear that Coke is in the business of spreading the love. The ad… Continue reading Inspirational Coke Commercial “Give a Little Love” Advertisement Video

ETrade Funny Baby Video Commercial Campaign – E*TRADE

Activism > Advertising Summary The E*TRADE Baby Video Campaign was hugely successful. Rather than pushing traditional uninspired ads out to consumers, E*TRADE created an advertising campaign that was so funny, people take the initiative to seek them out on their YouTube channel where millions of people have viewed them. UPDATE: 18 Aug 2023 This page… Continue reading ETrade Funny Baby Video Commercial Campaign – E*TRADE

Vodafone Commercial Television Advertisement in India with Cute Dog and Girl

Activism > Advertising Summary. When commercial television advertising goes above and beyond the norm to offer humor, hope, or inspiration, we like to promote and acknowledge such efforts. We consider this kind of advertising a form of marketplace activism. Here are some examples from Vodafone in India. Thanks to Makur Jain for bringing these ads… Continue reading Vodafone Commercial Television Advertisement in India with Cute Dog and Girl

Dynamic Topical Context Sensitive Advertising with Google AdSense

Technology Summary. As an illustration of how context sensitive dynamic advertising works, this page provides a descriptive paragraph followed by relevant advertisements for products or services. Context Relevant Ads. The advertising below is provided by Google AdSense. We don’t necessarily endorse these links, but they are supposed to be context relevant and for that reason… Continue reading Dynamic Topical Context Sensitive Advertising with Google AdSense