Summary. In the flyer shown below, Mediacom is offering a phone service for $4.95 per month in the first year. The brochure does not provide information about the ongoing cost of switching to this service. Targeting Senior Citizens. An anonymous source at Mediacom admitted that the primary users of the service are seniors who prefer… Continue reading Mediacom Telephone Service Special Pricing Comparison is Misleading
Category: Advertising
Toshiba – Leading in Innovation and Leading in Misleading Advertising Designed to Look LIke News Reporting
Earlier this year, we reported on the Federal Trade Commission (FTC) action against advertising that’s embedded with news stories so as to appear to be factual. Apparently nobody at Toshiba got the memo from the FTC. If you purchase a new Toshiba computer, it will come configured to automatically load the Official Toshiba Start Page… Continue reading Toshiba – Leading in Innovation and Leading in Misleading Advertising Designed to Look LIke News Reporting
Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising
Summary. Chevrolet has launched an innovative and unique advertising campaign on Facebook in partnership with Isaac Mizrahi to promote their 2013 Malibu. The website ChevyMalibuStyle.com forwards to their Facebook page. One of the early pioneers to use Facebook as an exclusive hosting platform was Vitamin Water. Demographic. It’s not clear who this new Chevrolet advertising… Continue reading Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising
The Startup Guide for Creators
For creators, it’s nice to convert knowledge and experience into fruit of financial income that can sustain the pursuit of our passion. The checklist below provides some practical steps to help move people closer to establishing an infrastructure for income. Note: This is a companion document to “The Outcomes Guide for Creators.” Business Name. Think of… Continue reading The Startup Guide for Creators
Federal Trade Commission (FTC) Takes Action Against Fake News Websites as False Advertising
Activism > Consumer Defense Resource Group Update. Seven months after we first reported about the use of fake news websites as advertising (21 September 2010), the Federal Trade Commission began taking action against those using this deceptive practice. Our original report is below. Here are stories about the FTC actions: 19 April 2011 – FTC Seeks… Continue reading Federal Trade Commission (FTC) Takes Action Against Fake News Websites as False Advertising
Clever Tad VM Limited Virtualization Microsoft YouTube Video Ad Funny Spoof of TED Talks
Microsoft is running a series of funny video commercials on YouTube that mimic the TED Talks videos. Below is a collection of the current videos in the series.
PetSafe.net – Exceptional Branding and Website Design
If you’re interested in learning about branding, website design, and a successful business launch, one of the stops along your journey should be PetSafe.net. The site is clean, upbeat, easy to understand, and makes it simple to find and order products for keeping your pet(s) safe and happy.
Apple Computers Featured in Advertising as Product Placement
Apple computers and other products seem to be used in advertising a greater percentage of the time than than their actual market share would suggest. This is likely due to the fact that advertising and graphic design professionals favor Apple and do this as a favor. Some companies pay for their products to be used… Continue reading Apple Computers Featured in Advertising as Product Placement
Jessica Ennis Heptathlete Photos and Videos
Jessica Ennis is an olympic heptathele from Sheffield, England. [Wikipedia] The videos below offer an introduction to her career and life. For the London 2012 competitions, she was endorsed/sponsored by BP.
Fab Design Website Provides Inspiration and News of Unique Products
Art Summary. Fab.com is a subscriber-only website that provides an inspiring photo feed of interesting and uniquely designed products. Affiliate Program. Each person who signs up for Fab.com receives an affiliate link they can use for inviting friends. Reward levels are as follows: Founding Member. When 10 friends join, you get $30 credit. VIP Member.… Continue reading Fab Design Website Provides Inspiration and News of Unique Products
Scientology Global Awareness and Membership Campaign Using Impressive Videos onYouTube and Social Media
Lifeways Summary. The Mormon church recently launched a very polished and professional video campaign that is still underway. Purchasing paid positioning in YouTube, at the top right column, these ads have reached millions. It’s an amazing marketing accomplishment, and has helped rebrand the religion. Not to be outdone, the Church of Scientology is the next group… Continue reading Scientology Global Awareness and Membership Campaign Using Impressive Videos onYouTube and Social Media
Website Browsing Tracked for Aggregate Consumer Analysis and Advertising
Finance | Consumer Defense Summary. Facebook, Google, and a host of other websites and advertisers track your browsing habits using cookies and other methods. Usually this is to provide advertising that’s relevant for your likes and dislikes. It’s almost creepy. You visit an online store, and soon begin to see ads for that store showing up… Continue reading Website Browsing Tracked for Aggregate Consumer Analysis and Advertising