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Category: Advertising

The Problem With Custom Tailored Personalized Advertising Systems Based on Cookies and Tracking People – Ineffective and an Invasion of Privacy Issue

Let’s say you want to advertise your business, so you go to some marketing and advertising gurus to get the job done. The advertising gurus tell you about some really cool new technology that makes it possible to spy on people as they explore the Internet. This gives the advertiser an insight into each potential… Continue reading The Problem With Custom Tailored Personalized Advertising Systems Based on Cookies and Tracking People – Ineffective and an Invasion of Privacy Issue

The Correlation Between Nutrition Label Readability and Nutritiousness of Food Products

We’re all familiar with the tricks that some food manufacturers play in attempting to deceive consumers. For example, with products that are high in calories, the nutrition label will list “calories per serving” with unrealistically small portion sizes being considered a serving. Only recently have we begun to see labels stating, “calories per bottle” or… Continue reading The Correlation Between Nutrition Label Readability and Nutritiousness of Food Products

Douglas Van Praet – Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Summary. Advertising and marketing are constantly evolving to achieve greater impact with more efficiency. The most significant, useful, and relevant development in recent years has been the ability to specifically deliver advertising only to groups that are likely to be interested in the product or service being advertised. This benefits advertisers and consumers, and most… Continue reading Douglas Van Praet – Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

The Lincoln Motor Company

Summary. Lincoln Motor Company has launched an interesting advertising campaign that explores how social media and mobile technologies impact our lives. Below. An introduction to “Get Back,” a film written and directed by Eliot Rausch. When the Lincoln Motor Company asked Eliot to create a film that would interpret the notion of “Hello, Again” he… Continue reading The Lincoln Motor Company

The Next Big Thing in Luxury is Small

The latest advertisement from Buick (shown below) proclaims: “The Next Big Thing in Luxury is Small.” The smaller is better message is increasingly finding its way into mainstream culture as a shifting undercurrent to the bigger is better mindset of another era. The description on Buick’s YouTube channel reads: “The age of the over-sized luxury… Continue reading The Next Big Thing in Luxury is Small

AT&T Bigger is Better Campaign

AT&T recently launched an advertising campaign promoting the “Bigger is Better” message. Below is one of the videos from the campaign. At a time when we need to be living simpler, smaller, and more sustainably, this message seems to be in contrast to the shift toward living with less.

Amazon TV Commercial “Kindle Paperwhite: Perfect at the Beach” is first LGBTQA Ad Featuring Two Married Gay Men

Amazon has joined JC Penney, CoverGirl, and Chevrolet to be among the first companies to feature LG people in advertising. This will no doubt invoke praises and support from some while at the same time it will result in boycotts and protests from others. In advertising, companies usually stick with “safe” themes for their ads… Continue reading Amazon TV Commercial “Kindle Paperwhite: Perfect at the Beach” is first LGBTQA Ad Featuring Two Married Gay Men

Letting Advertising Revenue Determine Programming Content and How We Live

Wrestling has been an important part of the Olympics since it was first introduced in 708 BC. However, as the cost of advertising time is increasingly dictated by the popularity of the sport being broadcasted, television networks are likely reluctant to broadcast sports with even a slight decline in popularity. For the same reason, there’s… Continue reading Letting Advertising Revenue Determine Programming Content and How We Live