Inspiring Advertising Companies are increasingly utilizing their marketing and advertising reach for good, by creating ad campaigns that inspire with a secondary mention of the company or product — almost like a sponsor. Below is a video from WestJet.
Category: Advertising
Second Advertising Campaign in History to Feature Gay Couple
UPDATE: All three of the commercials commented on below are no longer available. Apparently the companies took them down. The advertisement above from Nikon, launched on 14 January 2015, is the second video ad in history to feature an openly gay couple. In March of 2013, Amazon released the first advertisement to feature an openly gay couple,… Continue reading Second Advertising Campaign in History to Feature Gay Couple
When Google AdSense Doesn’t Make Sense
Google AdSense advertising is intended to deliver effective and meaningful advertising. This is based on page content and previous searches. Here are a few ways in which Google AdSense fails: People are shown ads for products and services they have already purchased. People are shown ads for products and services they’ve reviewed, but subsequently decided… Continue reading When Google AdSense Doesn’t Make Sense
Google Promotes “The Interview” Movie and Tobacco to Under-Age Viewers While Offending Billions of People — Gets Kicked Out of China
The Motion Picture Association of America (MPAA) rates movies based on a variety of criteria and determines an acceptable viewing audience. According to FilmRatings.com (the MPAA rating site), The Interview, featuring Seth Rogen and James Franco, is rated as ‘R’ due to “pervasive language, crude and sexual humor, nudity, some drug use and bloody violence.” Due to… Continue reading Google Promotes “The Interview” Movie and Tobacco to Under-Age Viewers While Offending Billions of People — Gets Kicked Out of China
BACARDÍ Triangle 2014 – Bermuda Private Island
The Event As an advertising campaign, the BACARDÍ Triangle event is a very effective PR stunt. The 2014 event spanned from October 30 to November 2. Everyone loves a party, and the exotic surroundings of Bermuda combined with the local music the culture are the right mix for a popular promotional campaign. The concert held in… Continue reading BACARDÍ Triangle 2014 – Bermuda Private Island
Soft Drink Companies Join Alcohol and Tobacco Industry
Manufacturers of tobacco and alcohol products have been blamed by society (and courts) for profiting form products that harm our health and cause injury. As a result, they’ve paid millions in reparations, and been significantly regulated with regard to where their products can be advertised, where they can be sold, and who can consume them. This… Continue reading Soft Drink Companies Join Alcohol and Tobacco Industry
Dewar’s Live True Ad Campaign Features Social Action
Below are some videos from the Dewar’s Live True ad campaign. These are examples of how advertising can inspire and inform while focusing on positive values and virtues, rather than directly promoting sales of a product.
The Whirlpool Every Day, Care™ Project Video Campaign
Summary Whirlpool has launched an inspiring video campaign called the Every Day, Care Project. Videos from the campaign are below. The Whirlpool Every Day, Care™ Project Laundry, cooking and cleaning are often dismissed as nothing more than chores. But the fact is, all of these “chores” have the power to make a profoundly positive impact… Continue reading The Whirlpool Every Day, Care™ Project Video Campaign
Maxwell House “Made Right Here” Campaign
Maxwell House has launched an inspiring new video campaign called “Made Right Here” that features small businesses, entrepreneurs, and industry in the United States. The videos are below. Made Right Here Episode 1: Stern Pinball Max and Joe head to the suburbs of Chicago to visit Stern Pinball and learn what it takes to… Continue reading Maxwell House “Made Right Here” Campaign
“Make it Big” Vitaminwater Commercial with Kevin Hart (Video Ad)
“Make it Big” is a new Vitaminwater commercial featuring Kevin Hart. The video is below. Learn more at Vitaminwater.com or Vitaminwater.tumblr.com. Images Below are images from the campaign.
Jameson Irish Whiskey Commercials (Video)
Jameson has produced a collection of artistic and esoteric lengthy commercials that are far outside of the typical framework of an advertisement. Here are a few examples. Kevin Spacey, The Ventriloquist: Jameson First Shot 2012 Published on Jun 2, 2012. Jameson Irish Whiskey in association with Kevin Spacey’s Trigger Street Productions presents ‘The Ventriloquist’ starring… Continue reading Jameson Irish Whiskey Commercials (Video)
Jameson Whiskey Commercial – Uma Thurman, The Mundane Goddess: Jameson First Shot 2014
Jameson Whiskey has released this video ad that’s unusually long (at 10 minutes 24 seconds), and just plain unusual. About This video was originally published to YouTube on Jul 26, 2014. The publisher’s description is below. * * * Jameson Irish Whiskey in association with Kevin Spacey’s Trigger Street Productions presents ‘The Mundane Goddess’ starring… Continue reading Jameson Whiskey Commercial – Uma Thurman, The Mundane Goddess: Jameson First Shot 2014