AT&T recently began an advertising campaign that promoted the “Bigger is Better” message. At a time when we all need to be conserving and learning to live with less, such messages are detrimental. From Panasonic, a new advertising campaign encourages people to live with less: “Say Yes to Less. More to Life.” 21 March 2013… Continue reading Panasonic “Ideas for Life” and “Say Yes to Less. More to Life.”
Tag: Advertising
Amazon TV Commercial “Kindle Paperwhite: Perfect at the Beach” is first LGBTQA Ad Featuring Two Married Gay Men
Amazon has joined JC Penney, CoverGirl, and Chevrolet to be among the first companies to feature LG people in advertising. This will no doubt invoke praises and support from some while at the same time it will result in boycotts and protests from others. In advertising, companies usually stick with “safe” themes for their ads… Continue reading Amazon TV Commercial “Kindle Paperwhite: Perfect at the Beach” is first LGBTQA Ad Featuring Two Married Gay Men
Letting Advertising Revenue Determine Programming Content and How We Live
Wrestling has been an important part of the Olympics since it was first introduced in 708 BC. However, as the cost of advertising time is increasingly dictated by the popularity of the sport being broadcasted, television networks are likely reluctant to broadcast sports with even a slight decline in popularity. For the same reason, there’s… Continue reading Letting Advertising Revenue Determine Programming Content and How We Live
FCC CALM Act to Result in Quieter Advertising Commercials on Television – Commercial Advertisement Loudness Mitigation Act
Nicholas Johnson is interviewed in the above video. Below is an excerpt from the full story found on KCRG.com [source] IOWA CITY, Iowa – Some local viewers might have noticed a change – perhaps an improvement – in their television viewing experience of late. We’re not talking about the disappearance of political ads, although many… Continue reading FCC CALM Act to Result in Quieter Advertising Commercials on Television – Commercial Advertisement Loudness Mitigation Act
Global Marketplace Democracy – Ethical Green Shopping and Buying
Activism > Politics Summary. As individual citizens, it’s difficult to complete with large corporations for the loyalty of our political representatives. However, by choosing to spend money on ethical products, services, companies, manufacturers, organization, and vendors, you can powerfully determine what kind of world we live in. In the world of investing, this is referred to as… Continue reading Global Marketplace Democracy – Ethical Green Shopping and Buying
Anti Wrinkle Cream Advertisement Promises Decades of Age Reversal is Example of Misleading and Offensive False Advertising – and now Natalie Portman’s Dior mascara ad banned
Activism | Health Summary. Among the many examples of false and misleading advertising, perhaps the most glaring example are the animated anti wrinkle ads seen on many websites. Example. The example shown here illustrates the before and after representation of the product’s effectiveness. Interestingly, the advertisement includes a disclaimer stating “Simulated Imagery. Results not typical.”… Continue reading Anti Wrinkle Cream Advertisement Promises Decades of Age Reversal is Example of Misleading and Offensive False Advertising – and now Natalie Portman’s Dior mascara ad banned
Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising
Summary. Chevrolet has launched an innovative and unique advertising campaign on Facebook in partnership with Isaac Mizrahi to promote their 2013 Malibu. The website ChevyMalibuStyle.com forwards to their Facebook page. One of the early pioneers to use Facebook as an exclusive hosting platform was Vitamin Water. Demographic. It’s not clear who this new Chevrolet advertising… Continue reading Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising
Federal Trade Commission (FTC) Takes Action Against Fake News Websites as False Advertising
Activism > Consumer Defense Resource Group Update. Seven months after we first reported about the use of fake news websites as advertising (21 September 2010), the Federal Trade Commission began taking action against those using this deceptive practice. Our original report is below. Here are stories about the FTC actions: 19 April 2011 – FTC Seeks… Continue reading Federal Trade Commission (FTC) Takes Action Against Fake News Websites as False Advertising
Liberty Mutual – Doing the Right Thing in Advertising
Activism > Advertising Summary. When a non-profit organization engages in social action, we think of it as activism. When a business engages with society through advertising, we simply call it marketing. Yet, activists exist in all areas of society including companies and they are leveraging their positions to impact the world in positive ways. Among… Continue reading Liberty Mutual – Doing the Right Thing in Advertising
Mormon Message – Church Video Promotion – Personal Profiles of Mormons – Example of Effective Marketing
Summary The Mormon Church recently launched a new promotional video campaign that conveys the diversity and individuality among its members. These videos and others are featured on the Mormon Message YouTube channel. The series is a good example of effective advertising. Review Advertising is like a good book, and to be effective, it needs to capture the… Continue reading Mormon Message – Church Video Promotion – Personal Profiles of Mormons – Example of Effective Marketing
Here and now – Quebec City and Area Tourism HD Video Promotion
Effective Living > Advertising Summary. To be most effective, advertising must be engaging, entertaining, interesting, and inspiring. The Québec City and Area Tourism Department recently produced a spectacular high definition video with areal flyovers and panoramic vistas combined with an uplifting music score. It’s possibly one of the most impressive tourism videos ever produced.
Alternatives to Traditional Website Advertising Banners and AdSense Ads – Putting People over Profits
Technology > Resources > Website Design Summary. Businesses often make decisions based on what produces the most revenue, rather than what’s in the customer’s best interest. If instead, they would make customer experience the bottom line rather than profits their goal, they would ultimately gain both. Putting people over profits benefits everyone. Website advertising is… Continue reading Alternatives to Traditional Website Advertising Banners and AdSense Ads – Putting People over Profits